THERE IS A DEARTH OF INNOVATION &
INVESTMENT IN THE HEALTHY
LIFECYCLE OF A VAGINA

$ in millions
$400
$350
$300
$250
$200
$150
$100
$50
$0
$147M
$147M
A lot of the innovation here is in the business model (i.e. subscriptions) rather than the products themselves
$5M
$5M
Despite the need for a particular balance of good bacteria, little has been created here
$23M
$23M
Smart technology is enhancing how women understand their own pleasure
$7M
$7M
There is much less innovation here than would be expected given what a big part of life this is
$363M
$363M
The few companies that have been funded also serve men. Innovation is changing the context for testing that has historically been done through a pelvic exam
$203M
$203M
Companies are thoughtfully easing access to, and the cognitive load of, female contraception
$217M
$217M
A lot of value is concentrated across few companies
$356M
$356M
Getting women pregnant is where investors see the clearest value, both because it is an acute user need, and because it’s an area that men participate in and understand
$208M
$208M
Supporting pregnant women has translated into new apps and devices that ease worry during a high stakes experience
$88M
$88M
Almost no money is going towards improving how a delivery affects the vagina
$18M
$18M
Inevitably, after delivery comes recovery, yet little investment is made here
$6M
$6M
Every single woman experiences menopause, yet the innovations to better support them are only just emerging
Number of Companies receiving Investments
Menstruation
23
Hygiene
3
Masturbation
8
Intercourse
5
Pelvic Exam
3
Contraception
7
Fertility Preservation
4
Proception / Conception
18
Pregnancy
8
Delivery
4
Childbirth Recovery
4
Menopause
7

companies

menstruation
Aunt Flow
Blume
Brazen
Cora
D by Dame
Dear Kate
Elix
Flex
Flo Health
Flo Vitamins
Honey Pot
Knix
L.
Livia
Lola
Luna
Moon and Leaf
Nannocare
Ovira
Rael
Ruby Love
Saalt
Sustain
Thinx

hygiene
Awkward Essentials
Bloomi
Queen V
masturbation
Coral
Crave
Dipsea
Lionness
Lora DiCarlo
Maude
omgyes
Unbound
intercourse
Dame
Ohnut
Rosy
Safely Health
Ziggy Cup
pelvic exam
Biem
Everlywell
LetsGetChecked
contraception
Avvia
Emme
Natural Cycles
Nurx
Pandia Health
Pill Club
Twentyeight Health
fertility preservation
Extend Fertility
Freeze
Lilia
Prelude Fertility
proception / conception
Ava
Carrot Fertility
Clue
Future Family
Glow
Kegg
Kind Body
Kindara
Maven Clinic
Mira
Modern Fertility
Natalist
Oova
Ovia Health
Pearl Fertility
Proov
Rinovum
Xandara
pregnancy
BabyScripts
BloomLife
Lucina Health
Mahmee
My Honey Bump
Nuvo
Sera Prognostics
SoShe
delivery
Alydia Health (formerly InPress)
Hospitalist Group
Materna Medical
Motherboard
childbirth recovery
Frida
Joylux
MamaMend
Yarlap
menopause
Alva
Damiva
Elektra Health
Femality Health
Genneve
Lisa Health
Mighty Menopause

what is this

The FemTech space is defined as new technology created to address women’s health, and it is forecast to be worth $9 billion in 2024, according to Frost & Sullivan. While that is wonderful, it covers a very broad swath of user needs, and so I wanted to look at the part of a woman’s body that goes through so many stages of change and experiences: the vagina.

Not everyone will experience all parts of this journey, but every moment in this journey is an expected part of what a vagina will experience with no medical pathology.

I call it VagTech.

What you see is an inventory of companies (the width of each bar shows the number of companies) that are addressing the lifecycle of a healthy vagina, and a tally of their supporting capital (the height shows the total investment). Where a company addresses multiple parts of the journey, it is placed in one (primary) category and its funding counted only once.

By looking at companies that are innovating for a woman’s healthy vagina, we can see which areas investors value and understand, and which still hold a ton of opportunity for innovation.

The inclusion criteria:

what's missing

What you see is a result of my research, and I have surely missed some companies that are doing exciting things. If you know of a newly created company that is currently offering a solution to address the moments of a health vagina, and is not already represented, please submit it below.

SUBMIT A COMPANY

GET IN TOUCH

Hi, I'm Kerry. I am a co-founder of a company focused on women’s pelvic health, an MBA, and a designer. I care about bringing new offers to life that serve women.

If you are an entrepreneur in this space, I would love to talk.
If you are a funder in this space, I want to connect.
If you are someone with an idea for an innovation in this space, and are looking to talk, let’s.
If you are an incubator/accelerator with a focus on women’s health, please reach out!
If you have questions, I am happy to answer them.
If you have thoughts about this chart, please do share...

Some questions I am pondering and would love your thoughts on:

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